# Brewish Coffee: Brewing a Brand from the Ground Up

**Client:** Brewish Coffee  
**Industry:** Food & Beverage  
**Category:** Digital Marketing  
**Services:** Social, Local, Brand  
**Impact:** 0 to Brand Launch  
**Location:** Sola, Ahmedabad  
**URL:** https://www.parix.digital/case-studies/brewish-coffee

## Challenge
Brewish Coffee, a new cafe in Sola, Ahmedabad, had great coffee and ambiance but zero digital visibility: no website, no Zomato/Swiggy listing, no Google Business Profile.

## Approach
A full-spectrum brand launch: platform listing blitz, Instagram-first visual branding, and local influencer collaborations.

## Solutions
- **Social Media Brand Identity** — An Instagram-first visual identity built from scratch.
- **Platform Listing Setup** — GMB, Zomato, Swiggy, and JustDial presence established.
- **Influencer & UGC Campaigns** — Local voices building buzz and content.
- **WhatsApp & Engagement Loop** — Community engagement that keeps customers returning.

## Results
- **100%** Digital Presence Established
- **10x** Social Following Growth
- **4.5★** Average Platform Rating

## Why it worked
For a new cafe, being discoverable is everything. The platform-first approach ensured they showed up where people search for cafes, combined with influencer buzz and consistent content.