Configure. Price. Quote.
Custom CPQ development, built to US standards.
Complex products should not need an engineer to quote. Parix Digital builds custom CPQ (Configure, Price, Quote) software that turns your rules, options, and price books into fast, accurate quotes. Built on Odoo, Salesforce, or fully custom, and configured for US standards: imperial units, USD pricing, sales-tax-aware totals, and ASME and ANSI compliant configurations.
- Rule-based
- Product Config
- USD + Imperial
- US Native
- Odoo / SF / Custom
- Platforms
- 8-12 wks
- Typical Build
- Product Configurator
- Guided Selling
- Rule Engine
- Dynamic Pricing
- BOM & MO Automation
- Salesforce CPQ
- Odoo CPQ
- Quote-to-Cash
- ERP Integration
Key Takeaways
- Parix Digital builds custom CPQ software that configures complex products, prices them dynamically, and generates accurate quotes in minutes.
- Delivered on Odoo, Salesforce, or fully custom, and configured for US standards: imperial units, USD, sales-tax-aware quoting, and ASME and ANSI compliant rules.
- CPQ connects to your ERP and CRM so an accepted quote flows straight into a bill of materials, manufacturing order, and invoice.
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The Reality
A demo quote is easy. A reliable configurator is hard.
Quotes Take Days, Not Minutes
Every complex order routes back to engineering. Sales waits three to five days for a number while the buyer talks to a faster competitor.
Configuration Errors Slip Through
A rep picks an incompatible option or the wrong voltage, and the mistake is only caught on the shop floor, after the quote is signed.
Inconsistent, Unapproved Discounts
Pricing lives in tribal knowledge and spreadsheets, so margins leak through ad-hoc discounts nobody signed off on.
US Standards Handled by Hand
Imperial and metric conversions, sales tax by state, and code compliance get patched in manually and inconsistently.
Quote and Build Are Disconnected
The quote says one thing, the BOM says another, and someone re-keys it all into the ERP, adding delay and error.
No Single Source of Pricing Truth
Different reps quote the same configuration at different prices, so revenue and forecasting both suffer.
What We Deliver
A configurator your sales team can run alone
Requirements & Rule Capture
We turn your product logic, options, and constraints into a maintainable rule set.
- Product & Option Modeling
- Compatibility Rules
- Pricing & Discount Policy
- Approval Workflows
Product Configurator
Guided, rule-based configuration that blocks invalid combinations before they reach a quote.
- Guided Selling
- Constraint Validation
- Mandatory vs Optional Logic
- Visual Configuration
Dynamic Pricing Engine
Component-level pricing with margin rules, volume tiers, and USD sales-tax-aware totals.
- Component Pricing
- Volume & Tier Rules
- Margin Guardrails
- US Sales-Tax Logic
Quote & Document Generation
Branded, accurate quotes and proposals generated in one click, with e-signature.
- Branded Quote PDFs
- E-signature
- Version Control
- Approval Routing
BOM & Manufacturing Automation
An accepted quote auto-generates the bill of materials and manufacturing order in your ERP.
- Auto BOM
- Manufacturing Orders
- Inventory Check
- Quote-to-Cash
Integration, Migration & Support
We connect CPQ to your ERP and CRM, migrate price books, and support it post launch.
- ERP / CRM Integration
- Price Book Migration
- Team Training
- SLA-backed Support
The Difference
Manual quoting vs a Parix CPQ engine
The same complex order, quoted two ways.
Without CPQ
- 3 to 5 days to quoteComplex configurations bottleneck on engineering before sales can respond.
- Errors caught on the shop floorIncompatible options and wrong specs surface after the order is signed.
- Margins leakDiscounts are ad-hoc and unapproved because pricing rules live in spreadsheets.
- US standards patched by handImperial units, state sales tax, and code compliance are applied inconsistently.
- Re-keyed into the ERPThe quote is manually retyped into a BOM and manufacturing order.
With Parix CPQ
- Minutes to an accurate quoteReps self-serve a valid configuration and price without engineering.
- Invalid combinations blocked upfrontThe rule engine prevents impossible or non-compliant configurations.
- Margins protectedApproval workflows and guardrails keep every discount within policy.
- US standards built inImperial units, USD, and sales-tax-aware totals are native to the engine.
- Straight through to productionAn accepted quote auto-creates the BOM and manufacturing order in the ERP.
Industry Use Cases
Built for how complex products are actually sold
Configuration, pricing, and compliance logic tuned per vertical.
Industrial Machinery & EquipmentMaterial handling, metalworking, packaging lines
Without CPQ
- Every configuration needs an engineer to validate
- Long lead times lost to quoting delays
- Spec errors cause rework on the floor
With Odoo & Parix CPQ
- Reps configure valid machines on their own
- Quotes in minutes with correct BOMs
- Compatibility rules prevent invalid builds
Instrumentation & ControlsPressure gauges, sensors, control panels
Without CPQ
- Ranges, fittings, and materials mismatched by hand
- Compliance requirements tracked in spreadsheets
- Frequent RMA from mis-specified parts
With Odoo & Parix CPQ
- Range, material, and fitting rules enforced
- ASME and ANSI compliant configurations
- Right part specified the first time
Medical & Lab EquipmentDevices, benches, cleanroom fit-outs
Without CPQ
- Regulatory options easy to miss
- Manual pricing for accessories and service
- Slow, error-prone proposal assembly
With Odoo & Parix CPQ
- Mandatory compliance options enforced
- Bundled device, accessory, and service pricing
- Audit-ready quotes generated instantly
Construction & Building ProductsModular units, HVAC, custom fabrication
Without CPQ
- Imperial and metric mixed up in takeoffs
- State-specific tax and code applied manually
- Quotes disconnected from fabrication
With Odoo & Parix CPQ
- Native imperial units and US code logic
- Sales-tax-aware totals by jurisdiction
- Accepted quotes flow into fabrication orders
Process
How we get you live
- 01
Discover
Map your products, options, pricing rules, and quote-to-cash flow.
- 02
Model & Build
Configure the rule engine, pricing, and configurator on Odoo, Salesforce, or custom.
- 03
Integrate
Connect ERP and CRM, migrate price books, and automate BOM and MO creation.
- 04
Launch & Support
Train the team, go live, and refine rules with SLA-backed support.
Why Parix Digital
CPQ that ships and sells, not a shelfware demo.
- Platform choice that fits you: Odoo, Salesforce, or fully custom
- US standards native: imperial units, USD, and sales-tax-aware quoting
- ASME and ANSI compliant configuration rules
- Quote-to-cash: accepted quotes become BOMs and manufacturing orders
- Built by a team that also builds your ERP and data platform
- Phased delivery with training and ongoing support
Proven Results
Related case studies
FAQ
Frequently Asked Questions
What is CPQ software?
CPQ stands for Configure, Price, Quote. It lets sales teams configure complex or customizable products against real rules, price them accurately, and generate a professional quote in minutes. For manufacturers it removes the engineering bottleneck and prevents configuration and pricing errors.
Do you build custom CPQ, or use Odoo or Salesforce?
All three. We build on Odoo CPQ when you want a cost-effective, manufacturing-native base, on Salesforce CPQ when you already run Salesforce, and fully custom when your configuration logic is too specialized for either. We recommend the fit based on your products and existing stack.
Is the CPQ built for US standards?
Yes. We configure for imperial units, USD pricing, and sales-tax-aware totals by state, and we encode compliance rules such as ASME and ANSI directly into the configurator so non-compliant configurations cannot be quoted.
Can CPQ connect to our ERP and generate BOMs?
Yes. An accepted quote can automatically create the bill of materials and manufacturing order in your ERP, along with the invoice, so quoting and production stay in sync with no re-keying.
How long does a CPQ build take?
A focused CPQ implementation typically goes live in 8 to 12 weeks using a phased approach, so your team sees value early. Timeline depends on product complexity and the number of pricing and compatibility rules. Engagements are priced in USD, GBP, or INR depending on where you operate.
Ready to build your Custom CPQ Development?
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