Industry: Hospitality
Fill every table and every room.
Digital marketing and management software for hotels, resorts, restaurants, and cafes. We drive direct bookings and covers with local SEO, social, reputation, and ads, and run the venue on custom HORECA software, so you depend less on aggregators and keep more of every booking.
- Direct
- Bookings, Less Commission
- Covers
- Local + Social
- Reputation
- Reviews & Rank
- One System
- Ops + Bookings
- Local SEO
- Google Business
- Meta & Google Ads
- Reviews
- Direct Booking
- POS & PMS
Key Takeaways
- Aggregators bring covers and rooms but take commission and own the guest, so direct bookings protect your margin.
- Local SEO, social, reputation, and ads fill tables and rooms, especially in off-peak windows.
- Custom HORECA software runs orders, tables, rooms, and billing, so marketing and operations work as one.
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The Reality
Aggregators fill seats, then keep the guest and the margin.
Commission Drain
A big share of every aggregator booking goes to platform fees, not your business.
Empty Off-Peak
No local marketing to fill weekday tables or shoulder-season rooms.
Weak Reviews
Low ratings and slow responses cost you bookings before guests ever arrive.
No Direct Channel
Guests cannot easily book direct, so aggregators keep the relationship.
Disconnected Operations
POS, bookings, and billing live in separate tools that do not talk.
What We Deliver
Fill the venue, then run it on one system
Local SEO and Google Business
Rank and get discovered by guests searching nearby and by intent.
- Google Business optimisation
- Local and menu SEO
- Maps and search visibility
- Photos and updates
Social and Reputation
Build the brand and manage reviews that decide bookings.
- Instagram and reels
- Review generation
- Response management
- Influencer and UGC
Performance Ads and Offers
Fill off-peak windows with timely, targeted campaigns.
- Meta and Google ads
- Off-peak and event offers
- Geo-targeting
- Retargeting past guests
Direct Booking and Venue Software
Take direct bookings and run the venue on custom HORECA software.
- Direct booking and reservations
- Restaurant POS and KOT
- Hotel rooms and PMS
- Billing and reports
Retention and Loyalty
Bring guests back over WhatsApp, email, and loyalty.
- WhatsApp and email offers
- Loyalty and repeat visits
- Guest database
- Feedback loops
Dos & Don'ts
Getting hospitality growth right
Do
- Optimise your Google Business Profile and reviews first, since they decide most local bookings.
- Build a direct booking channel so you own the guest and the margin.
- Use targeted offers to fill off-peak days and shoulder seasons.
- Connect bookings, POS, and billing so operations match the marketing.
Don't
- Do not depend entirely on aggregators that take commission and the guest.
- Do not ignore reviews and slow responses, which quietly lose bookings.
- Do not run generic ads when hospitality demand is local and time-sensitive.
- Do not keep bookings, POS, and billing in disconnected tools.
Industries
Hospitality formats we work with
Process
How we get you live
- 01
Get Found
Optimise Google Business, local SEO, and reviews.
- 02
Fill Seats
Run social and targeted ads to fill tables and rooms.
- 03
Book Direct
Add direct booking and run the venue on HORECA software.
- 04
Bring Back
Retain guests with loyalty, WhatsApp, and email.
Why Parix Digital
More direct bookings, one system to run it all.
- Local SEO, social, and reviews that fill the venue
- Direct bookings that cut aggregator commission
- Off-peak campaigns that smooth demand
- Custom HORECA software for orders, rooms, and billing
- Marketing and operations from one partner
FAQ
Frequently Asked Questions
Do you handle both marketing and the venue software?
Yes. We fill tables and rooms with local SEO, social, reputation, and ads, and we run the venue on custom HORECA software for orders, tables, rooms, and billing. See our HORECA Management Software page for the product detail.
How do you reduce dependence on aggregators?
By building a direct booking channel and driving guests to it through local SEO, Google Business, reviews, and retargeting, so more bookings come direct and keep their full margin.
Can you fill off-peak days and seasons?
Yes. Geo-targeted offers, event campaigns, and retargeting of past guests are designed to fill weekday tables and shoulder-season rooms.
Do you provide the management software too?
Yes. Our custom HORECA software covers restaurant POS and KOT, hotel rooms and PMS, billing, and inventory, tailored to your property and starting under 20 dollars a month.
Ready to build your Hotels & Restaurants?
Tell us about your goals and current setup. We'll get back to you within 24 hours with a tailored plan.
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